As a business owner, your job is to delegate. You hire accountants for taxes and web developers for digital work. That is smart leadership. But there is a big difference between delegating the work and delegating the ownership. In the daily rush of running a company—launching products, managing staff, and serving customers—it is incredibly easy…
Updated January 2026 Do you have a business or non-profit organization and feel unsure where to begin with online marketing? You’re not alone. Social media can feel overwhelming, especially if you’ve started and stopped posting over the years. After working in social media for longer than we need to count, I’ve learned one simple truth:…
Instagram and X are virtual spaces where you might locate your clients. It is free to have an account, so why wouldn’t you take advantage of a free public listing. The truth is that it can feel overwhelming. It is daunting to commit yourself to something you may not personally use or enjoy. If you…
In today’s cluttered inbox, email newsletters are a double-edged sword. They offer a powerful way to connect (and stay connected) with your audience, nurture leads, and drive sales. However, bombard subscribers with too many emails, and you risk getting ignored or worse, unsubscribed. So, how often should you send your newsletter? The answer, like most…
Whether it’s a new year or a website update, paying attention to your website frequently can pay off with more online visibility and audience reach. There are some basic tasks that can be reviewed by small business website owners that will help maintain a current and healthy website. Let’s just jump into the basic checklist…
The Ultimate Website Review Checklist It’s a brand new year and it’s time to pay attention to your website right now! This is the perfect time of the year to get into the habit of doing a once over on your own website. Whether you maintain your website yourself or you have web person…
Recently a client asked me what was the best single thing could a website owner to do to their site. I responded very quickly with “keep it up to date”. No matter what type of website you have – WordPress, Joomla or some other platform, you need to keep it up to date. The consequences…
The 3 R’s of Social Media Branding Social media is constantly changing for the user and for the small business marketer. However, in my experience over the past 15 years there have been some tactics that do remain constant for your website and for social media. The 3 “R’s” of social media emerged out…
Top 5 Must-Do’s on Your Website Spring has Sprung and it’s time to update your website. When I take a look at websites for clients or students I seem to always be surprised at what is not on their website. I know people spend hours, weeks and months working on content for a website and…
April Social Media Classes This month in April the Social Media Series I teach at PACE Business Development Center starts this Wednesday. Due to some technical issues the schedule was change up a bit, but we have confirmed the new dates as follows. April 3rd is Social Media and Your Business Website April 10th is…