Do you have a business or non-profit organization and are wondering where to begin with online marketing? It can be daunting for sure. Here is a list of ideas, suggestions and reminders for your social media posting. Many companies that call me have started and stopped posting on social media one time or another. After all my years working with social media (we won’t count the years anymore), the simplest truth about social media posting is that you are only as good as your last post. Which is to say, if you want to create your online visibility for your product or business, then you need to be consistent. Whether you post daily or a few times a week, just keep it going. Creating an onlnie presence is about consistency. There is alot of “noise” on the web and if you are consistent, people will be able to find you. Posting is not just for your potential customers, but also for the benefit of search engines.
If you have tried it before, then try it again – but this time keep it going. It’s not about quanity but about quality! Check out this list and jump in. Trying something is better than not doing anything! I thope this list inspires you to do some experimentation, open up some new channels and helps you connect with your target audience. Simple reminders. And if you don’t have the time, the let me know and we can discuss how I can help you strategize, create, plan, execute and evaluate your social media marketing campaign.
- Know Your Audience: Understand their demographics, interests, and pain points.
- Set Clear Goals: Define what you want to achieve with your social media presence.
- Choose the Right Platforms: Focus on where your target audience spends their time.
- Create a Consistent Brand Image: Use consistent branding elements across all platforms.
- Develop a Content Calendar: Plan your posts in advance to maintain consistency.
- Use High-Quality Visuals: Eye-catching images and videos can increase engagement.
- Write Compelling Captions: Keep your captions concise and informative.
- Use Relevant Hashtags: Increase your post’s visibility.
- Engage with Your Audience: Respond to comments and messages promptly.
- Run Contests and Giveaways: Encourage user-generated content.
- Collaborate with Other Businesses: Expand your reach and audience.
- Use Social Media Ads: Target specific demographics and interests.
- Track Your Performance: Use analytics to measure your success.
- Share User-Generated Content: Show appreciation for your followers.
- Go Live on Social Media: Connect with your audience in real-time.
- Use Stories: Share behind-the-scenes content and quick updates.
- Experiment with Different Content Formats: Keep your audience engaged.
- Post at Optimal Times: Use analytics to determine the best times to post.
- Use a Consistent Posting Schedule: Keep your audience engaged.
- Tell Stories: Connect with your audience on an emotional level.
- Ask Questions: Encourage audience participation.
- Use Humor: Make your content more enjoyable.
- Share Your Expertise: Position yourself as an authority in your field.
- Use Social Proof: Share positive reviews and testimonials.
- Cross-Promote Your Content: Share your social media posts on other platforms.
- Use a Social Media Management Tool: Simplify your workflow.
- Don’t Be Afraid to Experiment: Try new things and learn from your mistakes.
- Stay Up-to-Date with Trends: Adapt to the ever-changing social media landscape.
- Be Patient: Building a strong social media presence takes time.
- Most Importantly, Have Fun! Enjoy the process of connecting with your audience.