Updated January 2026
Do you have a business or non-profit organization and feel unsure where to begin with online marketing? You’re not alone. Social media can feel overwhelming, especially if you’ve started and stopped posting over the years.
After working in social media for longer than we need to count, I’ve learned one simple truth:
You are only as visible as your last post.
If you want people to find your business online, and if you want search engines to recognize you, consistency matters more than anything else. Whether you post daily or just a few times a week, the key is to keep going. There is a lot of noise on the internet, and consistency helps you rise above it.
If you’ve tried before, try again, but this time stick with it. It’s not about quantity. It’s about quality and rhythm. This list is here to inspire you, spark ideas, and help you reconnect with your audience. And if you don’t have the time, I’m always here to help you strategize, plan, create, and execute a social media marketing campaign that works.
1. Strategy and Planning
These tips help you build the foundation for a consistent, intentional social media presence.
- Know Your Audience: Understand their demographics, interests, and pain points.
- Set Clear Goals: Define what you want to achieve with your social media presence.
- Choose the Right Platforms: Focus on where your target audience spends their time.
- Create a Consistent Brand Image: Use consistent branding elements across all platforms.
- Develop a Content Calendar: Plan your posts in advance to maintain consistency.
- Use a Social Media Management Tool: Simplify your workflow. Buffer.com / Metricool.com
- Stay Up to Date with Trends: Adapt to the ever‑changing social media landscape.
- Be Patient: Building a strong social media presence takes time.
2. Content Creation and Posting
These tips focus on what you publish and how to keep your content engaging and consistent.
- Use High Quality Visuals: Eye‑catching images and videos can increase engagement.
- Write Compelling Captions: Keep your captions concise and informative.
- Use Relevant Hashtags: Increase your post’s visibility.
- Experiment with Different Content Formats: Keep your audience engaged.
- Use Stories: Share behind‑the‑scenes content and quick updates.
- Go Live on Social Media: Connect with your audience in real time.
- Tell Stories: Connect with your audience on an emotional level.
- Use Humor: Make your content more enjoyable.
- Share Your Expertise: Position yourself as an authority in your field.
- Use Social Proof: Share positive reviews and testimonials.
- Cross Promote Your Content: Share your social media posts on other platforms.
- Use a Consistent Posting Schedule: Keep your audience engaged.
- Post at Optimal Times: Use analytics to determine the best times to post.
3. Engagement, Growth and Community Building
These tips help you build relationships, expand your reach, and strengthen your online community.
- Engage with Your Audience: Respond to comments and messages promptly.
- Run Contests and Giveaways: Encourage user generated content.
- Collaborate with Other Businesses: Expand your reach and audience.
- Use Social Media Ads: Target specific demographics and interests.
- Track Your Performance: Use analytics to measure your success.
- Share User Generated Content: Show appreciation for your followers.
- Ask Questions: Encourage audience participation.
- Don’t Be Afraid to Experiment: Try new things and learn from your mistakes.
- Most Importantly, Have Fun: Enjoy the process of connecting with your audience.
Consistency is the foundation of online visibility, but most business owners don’t have the time to create content week after week. That’s where my Post Website Add‑On Bundles come in. These bundles include strategic blog posts and social media content created specifically for your business, your audience, and your goals.
If you’re ready to elevate your online presence with consistent, high‑quality content, let’s talk about which bundle will support your growth.
