Your Digital Ecosystem
The Center of the Bullseye. I teach this in my workshops: Your website is the only place online you control 100%. Social algorithms change. Search engines change their algorithms. Ad costs rise. But your website is your territory that you can control, adapt and grow.
Every online digital piece of content you create should point back to your website…every time. Why leave your potential clients somewhere else on the web, when they should be on your website?
The Content
Let’s create smart content that speaks to both your customer and the search engines. We will build a library of consistent, SEO and AEO optimized articles that server as a the catalyst – drawing people to your website.
The Traffic
Social media is for discovery, not conversion. Promoting the content on social media is the flag that let’s people know you exist. Driving them to your website generates the traffic that builds your online visibility.
The Capture
Once they hit the your website, they have hit the bullseye. Now is the time for you to capture their information in the form of an email capture system setting up a one-time visitor becomes a long-term subscriber.
The Scorecard
Search Console & GA4 provide the proof of performance. We connect these tools to verify your “arrows” are hitting the target, using real data to evaluate effectiveness and refine as needed in real time..
Step 1: The Diagnosis
Refresh or Rebuild? Let the Data Decide.
Before I recommend a path, I reconcile your current business goals with the reality of your existing tech stack. We don’t guess…we audit.
Let’s look under the hood…
I don’t believe in ‘guesstimates.’ Before we partner up, I need to know exactly what we are working with. This evaluation determines if your project is a good fit for my studio, identifies the most efficient technical path for your goals, and allows me to provide a fixed, accurate price, so there are never any surprises halfway through the build. This part will require access to your website and hosting accounts. Not to change, only look.
THE INSPECTION CHECKLIST:
Step 2: Evaluate Your Options
The Refresh
The Verdict: Your “digital bones” are solid, but the house needs a remodel.
Retaining: Your existing URL structure and SEO history.
The Criteria: Your platform is secure and updated, your domain authority is high, and the site speed is acceptable. You just need a new look or better conversion strategy.
The Scope:
- Visual Overhaul: Updating typography, colors, and layout (UI/UX).Content optimization: Rewriting headers and copy for better engagement.
- Technical Tuning: Compressing images and cleaning up unused code.
- Retaining: Your existing URL structure and SEO history.
The Rebuild
The Verdict: The foundation is compromised, or the structure can’t support your future growth.
The Criteria: The technology is obsolete (e.g., old Joomla/Wix), the server response is slow, malware traces are present, or the code is too “spaghetti” to fix efficiently.
The Scope:
- Zero-Based Build: Starting with a new platform from scratch.
- Migration: Safely moving your winning content to the new system.
- Full Stack Setup: Implementing new security, SEO schemas, and “Ecosystem” connections from scratch.
- Future Proofing: Built to scale for the next 3-5 years.
Platform Selection: Squarespace or WordPress will be based on client input of business goals, budget, site function requests and future maintenance preferences.
FROM HELLO TO LAUNCH
1. The Strategy
We start with the Live Audit or a detailed Strategy Call. We map out the plan so you know what is expected along the way.
2. The Build
I build on a staging server. You watch the progress. We make minor edits to content as I follow the architecture we agreed upon.
3. The Launch
Once approved, the site is published and Ecosystem connected. I provide credentials & resources so you (or your team) can handle.
Not Ready to Greenlight the Full Production?
I get it. Committing to a full website build is a big investment. You want to know that you are heading towards a better and stronger vision than you had before…not just another website
Let’s Take a Deeper Look
Book a Live Audit ($297) with me. You get to experience my workflow, test my expertise, and walk away with a valuable Roadmap whether you hire me or not.
The Guarantee: If you decide to move forward with a refresh or a new build, I apply that entire $297 fee as a credit toward your project deposit and we can sort out a fully detailed estimate of the work.
You Might Also Need…
THE TECHNICAL SHIELD
Type: WordPress Maintenance Only
Best for: Peace of Mind & Protection
$99 / month
You built a high-performance vehicle. Do not skip the oil changes. This package ensures your site never breaks, never gets hacked, and always loads fast.
- The Guard: Weekly plugin, theme, and WordPress core updates.
- The Safety Net: Daily cloud backups (stored off-site) so you never lose data.
- The Watchtower: 24/7 Uptime monitoring
- Malware Scanning: Weekly Malware Scans
- Priority Support: You skip the line if you ever have a technical issue
- Google Monitoring: Analytics and Search Console monitoring for anomalies
You will have eyes on your website.
Q. Why Choose Colleen?
A. More Than a Developer. A Digital Director. When we build your site together, you aren’t just getting code; you are gaining a strategic partner with decades of business and marketing DNA. I don’t view your website in isolation. I look at the big picture of your entire online operation connecting the dots between your social media, email campaigns, and local directories. I ensure every piece of your digital footprint doesn’t just “exist,” but interconnects to drive maximum visibility.
How Long Does a New Site Take To Build?
A. Projects Timeframes Vary. Depending on the scope of the project we can work in phases to get you to your desired launch date. The most important key to timeframe is when the materials (logos, photos, bios, contact information, business details, content) arrive in my inbox. If you want it faster, the critical business information needs to be ready to go when we sign.
How Long Does a New Site Take To Build?
A. Projects Timeframes Vary. Depending on the scope of the project we can work in phases to get you to your desired launch date. The most important key to timeframe is when the materials (logos, photos, bios, contact information, business details, content) arrive in my inbox. If you want it faster, the critical business information needs to be ready to go when we sign.
How Do We Start?
A. Let’s Talk. First, let’s talk. If possible you should start with a Live Audit to get going. The cost will be applied to the estimate and we can discuss your business goals while we also sort out if you need a “New”, “Refresh” or a “Rebuild.” If you can’t do a Live Audit, then set up a 15 min Discovery Call with me to see if we are a fit to work together.
WordPress or Squarespace?
The Streamlined Studio
Squarespace
Best For: Portfolios, simple service businesses, and “hands-off” maintenance.
The Vibe: Sleek, beautiful, all-in-one.
The Build: A stunning site that is secure, easy to update, and looks like a million bucks without the custom price tag.
The Command Center
WordPress
Best For: Scaling brands, content-heavy sites, and complex integrations.
The Vibe: Infinite possibility.
The Build: Fully custom architecture. Deep SEO structures, member portals, and a digital asset you own 100%.