THE PHILOSOPHY
Technology Should Not Be a “Black Box.” For too long, web developers have operated behind a curtain, using jargon to confuse business owners. This lack of transparency leads to bad hires, wasted budgets, and websites that look pretty but don’t sell.
My mission is simple: To translate the “Geek Speak” into “Business Logic.”
I don’t teach you to be a mechanic; I teach you how to drive the car. All education here is 100% Code-Free. We focus on the ecosystem, the strategy, and the metrics that actually matter to your bottom line.
Videos
On-Demand Shorts & Courses
Tools
Downloadable Checklists, Tips & More
Live
Online & Local In-Person Workshops.
The Curriculum
A preview of the training modules in development
Track 1: Visibility (Getting Found)
Focus: SEO, Traffic, and Awareness.
Signal Boosting: The Social Media Playbook
Stop posting into the void. Learn the specific channels, formats, and schedules that actually drive traffic without burning you out.
Content Architecture: Blogging for SEO
Google can’t read your mind; it reads your text. Learn to structure blog posts that satisfy search algorithms and human readers alike.
Local Legends: Winning the Map Pack
For Brick & Mortar. Learn the specific tasks to do to your website, online directories and review sites.
Decoding the Algorithm
Stop guessing. We break down exactly how search engines crawl, index, and rank your site.
CARD 3: OPERATIONS (Running It)
Focus: Strategy, Security & Automation
The Digital Ecosystem
Your website is the hub. Learn to map the flow of data between your site, your social, and your CRM.
The Retention Loop: Email Automations
It’s cheaper to keep a client than find a new one. Build “Set and Forget” sequences that nurture leads while you sleep.
The AI Co-Pilot
Move beyond hype. Learn to use AI tools to outline blogs and analyze data—keeping the strategy 100% human.
Fortress Web: Security & Maintenance
Defense is key. Learn the basic security protocols and backup routines that keep your customer data safe.
Track 2: Conversion (Getting Leads)
Focus: Turning visitors into subscribers.
The Magnet Method: Creating Irresistible Freebies
People don’t give up their email for “updates.” Learn to build the Checklists, PDFs, and Guides that make signing up a no-brainer.
Landing Page Anatomy
Learn the psychology of a landing page: Where to put the button, what headline to write, and how to remove distractions.
The User Journey
Learn how to guide a visitor from their first click all the way to the “Thank You” page without them getting lost.
Mastering the Call to Action (CTA) New:
The art of the ask. Learn the specific words, colors, and placements that get people to actually click the button.
CARD 4: THE TOOLKIT (The Tech Stack)
Focus: The Software You Need to Master
Google Workspace: The Command Center
Stop using Google Workspace as your business infrastructure. Set up professional email, storage drives, organization chats, and calendar scheduling like a pro.
Email Marketing Platforms
Whether it’s Mailchimp or Constant Contact, learn to use tags, segments, and automations to target the right people.
Social Media Dashboards
You don’t need to be everywhere. We review the best tools for scheduling and managing your social media accounts.
Google Analytics (GA4)
Learn how to install and read the 3 numbers that actually tell you if your website traffic is growing.
GET ON THE ROSTER
The Academy Opens Soon.
I am currently digitizing my library of checklists, frameworks, and video lessons. Join the list to be the first to know when the doors open (and get a free “Website Health Check” list just for signing up).