THE PHILOSOPHY
Technology Should Not Be a “Black Box.” For too long, web developers have operated behind a curtain, using jargon to confuse business owners. This lack of transparency leads to bad hires, wasted budgets, and websites that look pretty but don’t sell.
My mission is simple: To translate the “Geek Speak” into “Business Logic.”
I don’t teach you to be a mechanic; I teach you how to drive the car. All education here is 100% Code-Free. We focus on the ecosystem, the strategy, and the metrics that actually matter to your bottom line.
I have been teaching digital strategy since before ‘influencer’ was a job title. Because I’ve seen the rise and fall of dozens of platforms, I focus on the Decision Science that makes marketing work, regardless of the channel. My attendees don’t just learn a tool; they learn a framework that survives the next decade of tech shifts.
Videos
On-Demand Shorts & Courses
Tools
Downloadable Checklists, Tips & More
Live
Online & Local In-Person Workshops.
Does your DIY feel more like a DIY-aster?
Let’s clean up the mess and find the signal.
Let’s be real: trying to bake the perfect online presence while running a business is a minefield. It gets messy. You start with one goal, and suddenly you’re covered in code and passing trends, and everything just feels like a bunch of noise.
That’s why I created this Baker’s Dozen Audit Guide. Think of it as your recipe to cut through the chaos and find the clarity you need. Whether you’re DIY-ing or about to launch, this guide gives you the 13 vital growth factors to ensure your site actually “rises” to the occasion.
The Curriculum
A preview of the training modules in development
Track 1: Visibility (Getting Found)
Focus: SEO, Traffic, and Awareness.
Signal Boosting: The Social Media Playbook
Stop posting into the void. Learn the specific channels, formats, and schedules that actually drive traffic without burning you out.
Content Architecture: Blogging for SEO
Google can’t read your mind; it reads your text. Learn to structure blog posts that satisfy search algorithms and human readers alike.
Local Legends: Winning the Map Pack
For Brick & Mortar. Learn the specific tasks to do to your website, online directories and review sites.
Decoding the Algorithm
Stop guessing. We break down exactly how search engines crawl, index, and rank your site.
TRACK 3: OPERATIONS (Running It)
Focus: Strategy, Security & Automation
The Digital Ecosystem
Your website is the hub. Learn to map the flow of data between your site, your social, and your CRM.
The Retention Loop: Email Automations
It’s cheaper to keep a client than find a new one. Build “Set and Forget” sequences that nurture leads while you sleep.
The AI Co-Pilot
Move beyond hype. Learn to use AI tools to outline blogs and analyze data—keeping the strategy 100% human.
Fortress Web: Security & Maintenance
Defense is key. Learn the basic security protocols and backup routines that keep your customer data safe.
Track 2: Conversion (Getting Leads)
Focus: Turning visitors into subscribers.
The Magnet Method: Creating Irresistible Freebies
People don’t give up their email for “updates.” Learn to build the Checklists, PDFs, and Guides that make signing up a no-brainer.
Landing Page Anatomy
Learn the psychology of a landing page: Where to put the button, what headline to write, and how to remove distractions.
The User Journey
Learn how to guide a visitor from their first click all the way to the “Thank You” page without them getting lost.
Mastering the Call to Action (CTA) New:
The art of the ask. Learn the specific words, colors, and placements that get people to actually click the button.
TRACK 4: THE TOOLKIT (The Tech Stack)
Focus: The Software You Need to Master
Google Workspace: The Command Center
Stop using @gmail.com as your business infrastructure. Set up professional email, storage drives, organization chats, and calendar scheduling like a pro.
Email Marketing Platforms
Whether it’s Mailchimp or Constant Contact, learn to use tags, segments, and automations to target the right people.
Social Media Dashboards
You don’t need to be everywhere. We review the best tools for scheduling and managing your social media accounts.
Google Analytics (GA4)
Learn how to install and read the 3 numbers that actually tell you if your website traffic is growing.
Proven Instruction: 15 Years of Research & Presentation
- Inbox Marketing & Workflow Automation (2024) — Online
- Website Strategy for Tax Professionals (2021) — Online (Pronto Tax School)
- Social Media: Marketing Online (2014 – 2015) — In Person (PACE LA)
- Getting Your Website Ready for Social Media (2014 – 2015) — In Person (PACE LA)
- Social Media Marketing Plan Workshop (2012 – 2015, Recurring) — In Person (IKEA Business Series / PACE LA)
- Social Media and Your Business Website (2014) — In Person (PACE LA)
- Social Media Management (2014) — In Person (PACE LA)
- Search Engine Optimization (SEO) & Your Website (2014) — In Person (PACE LA)
- LinkedIn 101: Marketing for Business (2013) — In Person (PACE LA)
- Optimizing Your Website For Success (2012) — In Person (IKEA Business Series)
- Twitter 101: Don’t Tweet Twitlessly! (2011) — In Person (IKEA / PACE LA)
- Social Media & The Job Hunt (2011) — In Person (Pasadena Chamber of Commerce Expo)
- Website Basics Series: 1, 2, 3 (2010 – 2014, Recurring) — In Person (Chinese Chamber of Commerce DTLA / PACE LA)
- Advanced Internet Marketing (2010 – 2012, Recurring) — In Person (PACE LA)
Full course descriptions and research methodology available on my About Page.
GET ON THE ROSTER
The Academy Opens Soon.
I am currently digitizing my library of checklists, frameworks, and video lessons. Join the list to be the first to know when the doors open (and get a free “Website Health Check” list just for signing up).